Retail & Loyalty Programs
Retail customers face more demands and choices than ever before, forcing retailers to provide an elevated and customized experience across online, mobile, and physical channels. On the other hand, the rise of social media makes those customers far more aware and vocal about their preferences and experiences.
In response, retailers need to learn more about their customers than basic demographics to also include their purchase histories, customer service experiences, social media interactions, and shopping needs. Retailers also need to make sense of the sheer volume of information they already have including that collected at the point of sale, through loyalty programs, and across various online channels. With many customers shifting to multi-channel and multi-retailer shopping behaviors, a retailer’s capability to respond to data becomes a necessity as opposed to an advantage.
Forte Wares supports retailers and loyalty program operators by helping them better understand their customers, sales channels, and propositions so they’re better equipped to optimize portfolio management capabilities, sales, repeat business, and profitability.